Style Guide for AdviserLogic Base SoA
Font- Arial (sans-serif)
Arial is the most widely used font for both online and printed media. Arial is also the default font in Google Docs. Arial is one of the safest web fonts, and it is available on all major operating systems.
It is clear, easy to read and provides you with a great looking output.
Win: 99.84% 
Mac: 98.74%
Colour
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Colour can play an important role in conveying information, creating certain moods, and even influencing the decisions your clients make. With this in mind, we have used a colour palette which is blue based which is designed to make your clients feel safe and relaxed. |
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Blue evokes feelings of calmness and spirituality as well as security and trust. Seeing the colour blue causes the body to create chemicals that are calming. Dark blues are great for corporate designs because it helps give a professional feel. Light blues give a more relaxing, friendly feel, and neutrals like white and grey can also make you feel calm.
Colour has been applied to titles, headings and tables.
Graphs for Asset Allocation utilise the Morningstar Assets colour design. This ensures your Morningstar Research has consistent colours when explaining asset classes to your clients.
Font Styles
| Style Name | Size | Text Colour & Characteristics | TOC |
| Heading1 | 24 |
Blue #14274E Bold, Left |
Yes |
| Heading2 | 16 |
Blue #14274E Bold, Left |
Yes |
| Heading3 | 14 |
Blue #14274E Bold, Left |
No |
| Heading4 | 12 |
Blue #14274E Bold, Left |
No |
| Heading5 | 10 |
Black #000000 Bold, Left |
No |
| Paragraph | 10 |
Black #000000 Normal, Justified |
No |
| Bullet1 | 10 |
Black #000000 Normal, Left, Square Bullet |
No |
| Bullet2 | 10 |
Black #000000 Normal, Left Disc Bullet |
No |
Table Styles
| Style Name | Size |
Text Colour & Characteristics |
Background | Border |
| Tbl_Heading1_L | 9 |
White #FFFFFF Bold, Left |
Blue #14274E |
Top & Bottom Blue #14274E |
| Tbl_Heading2_L | 9 |
Black #000000 Bold, Left |
Blue Grey #9BA4B4 |
Nil |
| Tbl_Heading3_L | 9 |
Black #000000 Bold, Left |
Light Blue Grey #F1F6F9 |
Nil |
| Tbl_Heading4_L | 9 |
Black #000000 Bold, Left |
White #FFFFFF | Nil |
| Tbl_Heading5_L | 9 |
Black #000000 Bold, Left |
White #FFFFFF |
Bottom: Blue Black #394867 |
| Tbl_Total1_L | 9 |
White #FFFFFF Bold, Right |
Blue #14274E | Nil |
| Tbl_Total2_L | 9 |
Black #000000 Bold, Right |
White #FFFFFF | Nil |
| Tbl_Total3_L | 9 |
Black #000000 Bold, Right |
White #FFFFFF | Bottom: Blue Black #394867 |
| Tbl_Total4_L | 9 |
Black #000000 Normal, Left |
White #FFFFFF | Nil |
| Tbl_Data | 9 |
Black #000000 Normal, Left |
White #FFFFFF | Bottom: Blue Black #394867 |
| Tbl_Data_Indent | 9 |
Black #000000 Left Indent |
White #FFFFFF | Bottom: Blue Black #394867 |
| Tbl_Data10_L | 10 |
Black #000000 Normal, Left |
White #FFFFFF | Nil |
Styles used within tables prefix is denoted as Tbl_. Each type with _L at end has styles with _C and _R denoting the same style, centre or right aligned rather than left aligned.
Page Layout
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Margins |
Top 1.7 |
Bottom 1.7 |
Left 1.7 |
Right 1.7 |
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Line Spacing |
Single | |||
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Your Company Logo |
Coded |